One of the significant uncertainties hotel franchisees face is the cost of renovations mandated by the franchisor. All hotels must periodically face expenses associated with refreshes and renovations, but compared to franchisees, independent owners may be better able to control the costs, timing and frequency of such updates. Our new guide has information Marriott franchisees can use to examine whether their responsibilities are fair given the costs they may incur keeping up with brand standards.
Following the acquisition of Starwood, Marriott has 30 brands. It is unclear whether Marriott will determine that there are enough distinct market segments to justify investment in all 30 brands. The company has run commercials that combine four brands together.
As a franchisee, you may want to ask:
- How deep is Marriott’s commitment to your brand?
- Will your voice be included in Marriott’s decisions about its brand’s futures?
- What will happen to you if Marriott abandons your brand?
Bringing a hotel into conformity with brand standards – standards that under some Marriott franchise arrangements may change at any time – could put a financial burden on you. Before you carry that burden any further, you deserve to know what you are in for. Check out our guide.
If you have not seen it yet, you should also check out our guide about Marriott’s marketing fees.
Get in touch with us if you want more information or to discuss further.